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International Start-up Award 'Transforming Mobility' 2024

Under the patronage of the Baden-Württemberg Minister of Transport and the management of JU-KNOW Heidelberg, start-ups, young companies and university teams will show how they are revolutionising the mobility sector – with the e4 TESTIVAL as a platform.

INTERNATIONAL START-UP AWARD

NEW IDEAS FOR THE MOBILITY OF THE FUTURE.

For the fifth time, Transport Minister Winfried Hermann MdL Baden-Württemberg, JU-KNOW and the e4 TESTIVAL invite you to present innovative ideas free of charge at the e4 TESTIVAL exhibition from 25 – 27 October 2024 and to take part in the award event on 25 October at the Porsche Experience Center Hockenheimring.

Start-ups, young companies, university teams and university projects with ideas that advance the mobility and energy transition are invited to take part.

PATRONAGE

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Winfried Hermann, MdL
Transport Minister of the State of Baden-Württemberg

„The mobility turnaround needs young and committed people who take innovative steps forward.”

APPLICATION DEADLINE UNTIL 10 SEPTEMBER 2024 | 11:59 PM

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APPLICATION PHASE

WHO CAN APPLY?

We are looking for forward-looking ideas for urban and rural areas, for passenger and freight transport, for everyday transport and for leisure. Start-ups and young companies from the following sectors are eligible to apply:

TIPS FOR THE APPLICATION & PITCH PREPARATION

Level of innovation
  • Is it a completely new product / service?
  • Is something new being added to an existing product/service?
  • Does the product / service link previously unlinked stakeholders / offerings?
  • What exactly are the strengths (possibly in comparison to competitors / previous solutions)?
  • Why does the product / service have the potential to inspire trendsetters / early adopters?
Customer Centricity
  • Does the product / service have the potential to meet the needs of future users / solve their problems / offer them value?
  • Does the product / front end of the service have the potential to convince future users in terms of appearance, colour, form and handling?
  • Price-performance ratio
  • Additional benefits for future users, beyond pure functionality?
Suitability as a driver of the mobility transition
  • Does the product / the front end of the service have the potential to stimulate a rethink / new action with regard to individual mobility behaviour?
  • Does the product / the front end of the service have the potential to solve transport problems in rural areas (including commuting / commuter traffic to and from the city)?
  • Does the product / the front end of the service have the potential to solve transport problems in the city / in urban regions (including commuters travelling in and through)?
Sustainability
  • Choice of material, material properties (feel, look)
  • Build quality
  • Durability, recyclability
  • Social impact

FAQs ON THE MOST IMPORTANT TOPICS

Who can apply?

We accept products / ideas from start-up companies that were founded no more than 10 years ago or whose new line of business is based on an idea that is no more than 6 years old (deadline 10 September 2024 in each case).

We also accept products / ideas from student projects at research institutions / universities / colleges.

For verification purposes, we ask start-up companies to provide a copy of their business registration or comparable proof of the date of foundation or corresponding proof of the reorientation / establishment of a new line of business. For student projects, we request a certificate of enrollment from the students involved.

Where can I apply?

Those interested in the award must apply online via this website by 10 September 2024 / 11:59 pm.

What do you have to apply with?

The jury needs a convincing application to make a well-founded selection of award winners. Here is an overview of the most important points:

  • Description of the innovation / idea (Word or Power Point)
    • Brief description – the most important facts in a nutshell
    • Introduction of founders – expertise and role in the team
    • The problem and the desired solution
    • The product / the service / the service
    • The unique selling point – the competitors
    • The market – target group(s) and market situation
    • Proof of Concept
    • Short presentation business model
    • Key partners
  • Pitch Video / 3 minutes
  • More information
    • Photos / videos of the innovation
    • Link to the website and social media channels (if available)
    • Logo (if available)
    • Address / Contact details

The online application form lists in detail the documents and information required by the jury.

How does the application process work?

Registration takes place exclusively online. You enter all the information required for your submission online. We can only consider submissions for participation in the competition if they are complete and have been submitted online and finalised online. As soon as all documents have been submitted in full, you will receive a confirmation of participation from us by e-mail.

How does the selection process work?

In a preliminary decision, a jury from the worlds of business, science and politics will select the start-ups from all the entries that will take part as finalists 2024 on 25 October as part of the trade visitor day at the Porsche Experience Center at the Hockenheimring.

  • All nominated finalists for the Start-up Award will be notified by e-mail by 30 September at the latest. This nomination must be reconfirmed.
  • Those who confirm their nomination will receive free exhibition space for all three e4 TESTIVAL days (25-27 October 2024) to present themselves and their idea to the public over the three days.
  • Finalists with approved vehicles can use the appropriate track for test drives – the organiser reserves the right to set time slots for this.
  • Those who are unable to attend the event can tune in online for the awards ceremony. The right to exhibition space is cancelled.
  • From 1 October 2024, the jury will select the 2024 award winners in a second evaluation stage. These will then be announced at the Trade Visitors’ Day on 25 October 2024 by the Minister of Transport of the State of Baden-Württemberg Winfried Hermann, MdL (or, if applicable, by a representative of the Ministry of Transport).

All finalists who will be on site should be there on the afternoon of 24 October if possible. arrive and set up your stand / set up at your exhibition space. The exhibition ends on Sunday, 27 October. at 17:30.

  • Set-up and dismantling times, electricity requirements, other infrastructure, space requirements, etc. must be stated on the application form.
  • Special requests / requirements for infrastructure and equipment must be agreed with the organisers. We are happy to provide a link to the stand builder who is in charge of the e4 TESTIVAL as a whole.
  • Size of the exhibition area 2x2m up to max. 3x3m – if you need more space, please contact us at u.kloe@e4testival.com
  • All start-ups that are invited to the e4 TESTIVAL and accept this invitation undertake to exhibit their ideas in the Start-up Box on all days during the trade fai
What benefits do we offer all finalists?
  • Free admission tickets for 2 people on the trade visitor day 25 October 2024, discounted admission tickets (70% discount) for a further 2 people on the trade visitor day 25 October 2024, discounted admission tickets (50%) on the public days 26 + 27 October 2024 for a total of 12 people.
  • Multichannel media services / comprehensive communication package before / during / after the e4 TESTIVAL (e.g. advertorial on the e4 TESTIVAL website with integration into the newsletter, integration into the activities on the e4 TESTIVAL social media channels and much more.
  • Participation in the Exhibitors Night with networking on the exhibition grounds on 26 October 2024.
What benefits do we offer award winners?
  • Award certificate from the Baden-Württemberg Ministry of Transport, presented by Mr Winfried Hermann, Minister of Transport.
  • Media coverage of the award ceremony
  • Access to the e4 TESTIVAL Network with numerous experts from business development, finance, marketing and sales
  • Networking with experts on the topics of sustainability, climate protection, mobility and energy transition
  • Special conditions for selected consulting services from the e4 TESTIVAL Network
  • On request, workshop day with experts from the start-up institute at SRH University Heidelberg, InnoWerft Walldorf, JU-KNOW GmbH and other accelerators
  • Arranging free/discounted exhibition space/presentation opportunities at trade fairs and events organised by suitable industries or association

The winning packages are each worth € 6,000.

Is there a participation fee?

The participation fee is € 149.00 net

  • In return, we offer an outstanding platform, visibility in the industry and with end customers, and the benefits listed above.
  • The application fee is due when the jury has nominated the application as a ‘finalist Applications that are not nominated as finalists by the jury do not have to pay an application fee
What happens if a cancellation is necessary?

If an award submission has to be cancelled, this can be done in writing free of charge until the registration deadline (10.9.2024 / 23:59).

For later cancellations, the registration fee will be charged in full.

Who covers the costs of transport, accommodation, meals and insurance?

Participants in the e4 TESTIVAL Start-up Award are responsible for the costs of transport, insurance, any customs duties for import and export, travelling expenses of the persons involved and accommodation costs.

The start-up is liable for any damage, loss or additional costs incurred. It is recommended that all participants take out appropriate insurance to cover any damage (e.g. during transport).

Organisation during the event

All start-ups that win the preliminary round and are invited to the e4 TESTIVAL at the Hockenheimring must have set up their product(s) by 9:00 a.m. on 25 October 2024. Set-up is possible from Thursday / 24.10.2024 from 9:00 am.

The exhibition stand must be accessible until the end of the trade fair on 27 October 2024, 18:00 hrs. 1 person must be present. Dismantling of the exhibition stand is possible on 27 October 2024 from 18:00.

The stand area is empty, there are power connections. The application must be accompanied by a stand sketch / the dimensions of the stand / desired positioning requirements.

Special requests / requirements for infrastructure and equipment can be discussed with the organisers. We are happy to provide a link to the stand builder who is in charge of the e4 TESTIVAL as a whole.

NOMINATION & AWARD CEREMONY

THE JURY

The jury has the broad range of experience from various disciplines required for ‘New ideas for the mobility of the future’ and a high willingness to discuss in order to illuminate all important aspects and arrive at a common denominator, the winners of the e4 TESTIVAL Award.

The jury, which both nominated the finalists and decided on the winners for the award ceremony on 25 October 2024, is made up of:

Thomas Anderer

Managing Director efeucampus Bruchsal | Tomorrow Camp Evangelist

Dr. Markus Grottke

Vice Rector Research and Professor for Digital Business | AKAD University Stuttgart

Dr. Kirstin Kohler

Professor UX Design & Human Centered Innovation
University of Mannheim

Nadja Hirt

e-mobil BW | State Agency for New Mobility Solutions & Automotive BW - Intelligent Move Network

Maren Osterlitz

Head of Venture Funding | Innowerft Walldorf

FOR INNOVATIONS WHOSE DESIGN PLAYS A SPECIAL ROLE, THE JURY IS SUPPORTED BY:

Matthias Lingner
Transportation Designer & founder of an e-Bike concept store in Berlin

Matthias Lingner
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CURATOR OF THE AWARD & MODERATOR OF THE JURY

Ursula Kloé
Managing Partner JU-KNOW GmbH

“We need innovative ideas because they are the drivers of the mobility and energy transition. This is the only way we can change ingrained habits and get new things off the ground.”

Throwback 2023

OUR AWARD WINNERS & SPECIAL AWARD WINNERS

DO YOU HAVE ANY QUESTIONS?

We will be happy to answer any questions you may have in a personal meeting.

We look forward to hearing from you!

Ursula Kloé

+49 (172) 6224015

u.kloe@e4testival.com

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